PRE-ROLL – PREMIUM EXPOSURE

In principal, an advertiser’s main aim is to get maximum exposure for their promotion. The greater the exposure, the greater a percentage of chance that your promotion will prove successful. Let us introduce the PRE-ROLL ad spot to those a little less accustomed.

What is a Pre-Roll ad spot?

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The PRE-ROLL spot consists of a short promotional video which is played prior to a user watching an online video. Exactly the same as you’ll find on YouTube for example. At Traffic Factory, advertisers are allowed to upload a video of up to 20 seconds of length to promote their product with a minimum video length of 6 seconds. Once a PRE-ROLL advertisement begins, users are able to skip after 6 seconds to watch their selected video.

This spot has predominantly been a huge success for a number of different verticals but the most common being to promote Cam-Model based promotions. Since mid 2019, previously unaccepted verticals such as dating and gaming verticals are now permitted at Traffic Factory.

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How & Where can I create a Pre-Roll video?

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Now, it goes without saying that in order to entice the user, the importance of a good and strong promotional video is paramount. The first 5 seconds are the most important to capture the users attention and we recommend the main bulk of the promotion’s information be summarized within that short space of time.

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The creation of a promotional video can be costly but we are fortunate that over the years, more and more professional software has been made available to the general public. Indeed the rise of freelancers across the globe has also impacted the price of such content in a positive manner due to the competition.

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Why use Pre-Roll spots?

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This is pretty simple to answer – you are guaranteed that your ad will be shown to all users across our publisher network. Network users are here to watch content. Your Pre-Roll is shown prior to video content consumption! It’s a winner for the advertiser!

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It should be noted that unlike the traditional tube sites such as Youtube, Dailymotion or D-Live, we do not offer those annoying mid-clip ad spots (This creates a very poor user experience).

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Is the R.O.I strong?

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We should warn that a spot such as Pre-Roll is generally considered at a higher price point due to the sheer views your promotion will obtain. Now, there is no guarantee that your promotion will be clicked and the user will end up on your desired landing page. That is purely left to you to make the Pre-Roll as interesting as possible and to create that desire for a user to find out more.

We bring you quality traffic; it’s up to you to make the most of it!

Pros & Cons

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+ Great Visibility

+ Best visual method to showcase your promotion

+ Whether clicked or not, this a great subconscious marketing ad spot

+ Less competition from other advertisers than on other traditional ad spots

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– More expensive due to high visibility

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– Video creation skills needed

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There are currently a host of different opportunities worldwide for this ad spot with limited competition for certain geos/ countries. Want to find out more? Get straight onto your Account Manager asap who will be more than obliged to guide you into making the best use of this ad spot and the current competition levels.

Ad Spot Opportunities January

BRAZIL
PRE ROLL

INDIA
SQUARE

ITALY
NATIVE AD

RUSSIA
SQUARE

JAPAN
PRE ROLL

Every start to a new year brings new and fresh opportunities and this year is even more appropriate with it being the start of a new decade.

To continue in our series of monthly Ad Spot Opportunities, this month we have closely monitored the aftermath of the end of year festive period and determined the current opportunities available on the Traffic Factory Premium network.

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What is a Spot Opportunity?

To those less accustomed or new to our blog, let us explain what we mean by “Ad Spot Opportunity”.

Traffic Factory’s definition is an ad spot which potentially receives vast levels of traffic but currently has the least amount of competition. This is a combination of several factors – country, device and ad spot.

Each ad spot has a minimum bid price but the amount that you bid determines the position you obtain. Based on the principles of supply and demand, fluctuations in pricing differ due to the level of competition between advertisers for an ad spot.

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Current Traffic Factory Spot Opportunities

  • Italy native
  • Russie square
  • Brazil pre roll
  • India square
  • Japan Pre roll

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ITALY currently offers advertisers an excellent opportunity with the native ad spot. The NATIVE ad spot was introduced early in 2019 and has continuously grown to become an advertisers “go-to” spot. Current competition is low so you’ll be a fool not to take advantage of the increased traffic Italy is currently obtaining.

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The SQUARE ad spot has always been an advertiser’s favourite due to its prominent positioning right besides viewed video content on our publishers’ websites. RUSSIA is immense and has consistently grown from month to month in traffic overview. Get those promotions ready but make sure to tailor your banners to that particular market (Language, Landing Page, etc)

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INDIA also has a vast opportunity for the SQUARE ad spot. Financially, the price point is excellent for an advertiser and the volume of traffic driven from India is within the top 4 countries for our network.

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BRAZIL needs no introduction, the volume of traffic is unbelievably huge. The PRE-ROLL is a guaranteed ad spot to showcase your promotion due to the sheer views available. But make sure that your videos are tailored to the market again. Take advantage now.

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JAPAN has again rapidly grown since 2018 and the current PRE-ROLL competition is surprisingly less competitive than the network is accustomed to. Why is this? Simple; banners and video ads really need to be specific for Japan. There is no point in targeting Japan with a traditional English based video or banner. Do your research and deploy the maximum to create that desire for a user to click on your promotion. Once you have clocked that, the possibilities are endless with the Japanese market – mark our words!

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Are you looking for a particular geo and a particular ad spot? Or do you want further information to gain an insight into the possibilities of running a campaign in a particular country? Make the most of the knowledge held by our WORLDWIDE Account Managers and be sure to reach out to them to get that advantage over the competition.